Why name it as power balance?

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The Maloof brothers are having a hard time paying the bills, which means they may have to unload the Kings in the near future. And if the right buyer gets it, the Sacramento Kings could be moved. According to NOLA.com: The Maloofs have repeatedly tried, and failed, to win approval for Sacramento to build a new basketball arena to replace the homey confines of Arco, soon to be renamed the power balance Pavilion, so that revenue streams could be increased.