You may have noticed the colorful power balance bracelet that a number of athletes are rocking these days. For those of you wondering, the bands are not a 2.0 version of the successful Lance-Armstrong-Livestrong-steelo. While they do make a statement in their own right, the bands are about functionality.
According to Power Balance, the bands feature a performance technology using holograms embedded with frequencies that react positively with the body’s natural energy field to improve balance, strength and flexibility. A number of NBA players have used Power Balance bands this year, most notably Shaquille O’Neal, Lamar Odom, Trevor Ariza and Paul Pierce (who had one on when he captured the three-point shootout—“I think I’m one of the better shooters in NBA history”). Odom prefers the yellow and black color-way and doubles them up, wearing one on each wrist. “I definitely feel a difference on the court when I wear the wristbands,” he said, via email. “It gives me more energy and balance when I’m on the court.”
Hundreds of athletes in various sports are using Power Balance and the company is proud, stressing the athletes wouldn’t be wearing the product unless they firmly believed in its benefits. There are numerous testimonials from professional athletes on the Power Balance site and you can check out their balance tests on YouTube. PB’s success and incredible viral growth with very little marketing and promotion has been impressive. Still, skeptics remain. To find out if it PB really works, you need to experience the product personally. I recently caught up with Power Balance chief operating officer Josh Rodarmel in Orange County to discuss the company’s growth. A former quarterback at nearby Mission Viejo High, Josh and his brother Troy (CEO of Power Balance) founded the company in 2007. Now there are many online shop in 2011.
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